Properties from Paradise provides very complete real estate services for our sellers. This section outlines our process.
We view our role as client counselors and advocates as much as salespeople. As such we conduct a complete review of the client’s needs, expectations, timing and any other issues which the client may deem essential. We provide a complete market review for the client, detailing the comparables, absorption rates, financing options and candid marketing suggestions and opinions. We also conduct our own due diligence on the property and gather the needed paperwork such as surveys, condominium documents and disclosures. We will research and locate other needed items if not in the client’s possession. We discuss fees, contract terms and mutual expectations.
We desire to exceed our client’s expectations. As such we provide a written marketing plan detailing our proposed efforts, advertising venues, and other promotional activity.
Clients deserve to know the specifics of the plan and the method of its execution.
In instances where the determination of value is difficult, we will retain a licensed appraiser to determine the correct value. We will pay for the appraisal for all listing clients.
We provide a home inspection for all client properties. It is important that clients understand any issues regarding their property prior to their discovery by a prospect.
It also is an assurance to prospects that there will be no surprises.
We provide a complementary home staging consultation for all our clients. It is important that the home be staged to sell. An independent review by an accredited stager will reveal potential areas of improvement in the properties presentation.
We offer a fully paid home warranty for our clients. This provides peace of mind both to new owners and to sellers. The benefit also serves as a marketing differentiator between two similar properties.
We extensively photograph the structure, land, and other items of interest. If appropriate, aerial photographs are generated. We include virtual tours of the neighborhood and property with all our Seller representations.
As it is likely that the majority of prospective buyers are located out of the area, our goal is to accurately and fully capture and convey the essence and aesthetic appeal of the property in photographs and other media.
After the information has been gathered and the photography completed, our art department incorporates the material into a comprehensive brochure using both traditional print and digital/internet formats. As well as relating specific facts, the brochure attempts to capture the feeling and ambiance of the property. The brochure often prompts a prospect to fly cross-country for an inspection.
The draft brochure is presented to the client for review as to accuracy, content, and feeling. We invite client edits and augmentations.
After the approval of the brochure, final edits are made and the brochures are printed. The appropriate advertising venues are reserved and specific ads are designed.
Simultaneously with the placing of our advertising, we circulate the brochure to our prospect database, qualified brokers as well as the property brochure box. We welcome the marketing contribution of other professionals and freely cooperate fees and commissions with procuring brokers. Our broker referral network stretches throughout the US, Europe, and Central and South America.
We offer an active and ongoing open house schedule with a minimum of two open houses per month until the property is sold. We coordinate with Seller clients to assure a convenient and non-invasive open house schedule.
We feel broker/client communication during the marketing process is essential. We offer access to a private client website where clients can access a marketing log detailing all inquiries, efforts, and comments regarding any aspect of the marketing process. We also offer a dedicated client relationship manager who is always available to respond to client requests.
We use all reasonable efforts to qualify prospects. We discourage tours and showings without prior review of the property brochure. Advanced appointments are strictly required.
After a qualified buyer is located, we handle the drafting of purchase documents, buyer due diligence inspections, closing preparations as well as post closing follow-up. We welcome the opportunity to work with the client’s own accountant, attorney, or personal representative.
We will coordinate the closing and act, if client authorized, as “the quarterback” of the closing team. We will use all reasonable efforts to assure that the closing process proceeds in a timely and organized fashion.
We will follow-up post closing to assure that any open issues are resolved, from utility service terminations to transfer of alarm and entrance codes.